Korean Project
Korean Handicraft Demonstration Center Exhibition View, c.1959, Image provided by Kim Jongkyun

Korean Project

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The Korean Project was one of several U.S. technology sponsorship programs implemented in the late 1950s through the International Cooperation Administration (ICA) under the U.S. Department of State. Its undertaker was Smith, Scherr & McDermott Industrial Design (SSM), whose headquarters was located in Akron, Ohio. The SSM prepared a report on the promotion of the Korean handicraft industry in November 1955, but the support plan was put on hold due to the unstable situation in Korea. The SSM officially resumed its activities in August 1957 and established the Korea Handicraft Demonstration Center (KHDC) in January 1958. The contract between the ICA and SSM was threefold: (1) the development of training programs for Koreans in industrial design departments at universities in the U.S., (2) the establishment and support of craft courses at Korean universities, and (3) the founding and operation of the Korea Handicraft Demonstration Center. The total project period was twenty-eight months. The KHDC dispatched Korean artists, including Min Chulhong, Kim Chungsook, Kwon Soonhyung, and Pai Mansil, to the U.S., and they returned to Korea and served as professors at Seoul National University, Ewha Womans University, and Hongik University. With the aim of increasing productivity and overseas exports, it also launched a handicraft project to discover local specialties and craftworks and a light industry project to provide technical support for mass-producible items. In the first half of 1959, it focused on field surveys and domestic traveling tours of local specialties and light industrial plants throughout the country. Based on these activities, the KHDC held A Korean Project exhibition from September 1 through October 4 of the same year at the Akron Art Institute in the U.S. and sold a variety of craftworks, including mother-of-pearl lacquerware, furniture, bags, baskets, and brassware. The KHDC was closed in January 1960. After its closure, apparatuses and materials were moved to the College of Fine Arts at Seoul National University. Exchanges with American designers dispatched by the SSM continued until 1963. The Korean Project enabled the transmission of the American crafts and design education system as well as the standardization and technical improvement of handicraft items and light industrial products. On the other hand, the prioritization of mass production and export resulted in the deterioration of the quality of traditional crafts and established them as local specialties or tourist souvenirs.
* Source: MMCA

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