The First Golden Apple, Brochure, 1990. MMCA Art Research Center Collection
Golden Apple
* Source: Multilingual Glossary of Korean Art. Korea Arts Management Service
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Department of Art at Hongik University
Established in 1949, the Department of Art at Hongik University consists of one art theory department and eleven practice-based departments, including painting, Oriental painting, printmaking, sculpture, woodworking and furniture design, metal art and design, ceramics and glass, textile art and fashion design, visual communication design, and industrial design. In 1955, it moved from Jongro-gu, Seoul to the current location in Sangsu-dong, Mapo-gu, Seoul. The history of the College of Fine Arts can be largely divided into the period of the Department of Fine Arts from 1949 through 1953, the period of the School of Fine Arts from 1954 through 1971, and the period of the College of Fine Arts from 1972 until now. In March 1953, the Department of Fine Arts produced the first six graduates, and in the following year the School of Fine Arts with three departments was established. In December 1971, it was upgraded to a college, which exists up to the present. Several exhibitions organized by its graduates are notable, including the Four Artists Exhibition held in 1956 as the first anti-National Art Exhibition (Daehanminguk misul jeollamhoe or Gukjeon) by the third and fourth classes of graduates and the Union Exhibition of Korean Young Artists held in 1967 by graduates from the 1960s as an effort to realize experimental art.
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New Generation Art
In the Korean context, “new generation art” refers to a series of artworks created between the late 1980s and the early 1990s. The use of this term relates to what was called the “new generation discourse,” a discussion about the young generation of artists emergent in the 1990s who had internalized individualism and a consumption-centered value system based on material abundance. In the Korean art community, this idea of New Generation Art referred to art projects displaying individual, unregulated, and disposable characteristics, concerns which separated them from the precedents set within the local traditions of Minimalist Modernism and Minjung Art. Museum, Golden Apple, and Sub Club are some of the most representative groups of New Generation Art, and numerous project exhibitions used the group’s name as their exhibition title. New generation artists organized experimental and crossover style performances, events, and exhibitions at new cultural venues such as the Space Ozone, Café Ollo Ollo, the Power Plant, Fungus, and the Plastic Surgery in Seoul.
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Kwanhoon Gallery
A gallery which opened in 1979 in Insa-dong. Its name was originally the Kwanhoon Art Museum, but this was changed to Kwanhoon Gallery in the early 1990s following the Museum and Art Gallery Support Act. In the 1980s, the gallery held exhibitions featuring prominent art organizations such as Ecole de Séoul, Logos & Pathos, and Meta-Vox, as well as the Museum exhibition. The gallery became a foundational platform for experimental and avant-garde contemporary art in Korea.
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Postmodernism
Postmodernism emerged to prominence in the 1980s as a broad intellectual critique of modernism in its role as the dominant philosophical zeitgeist of the 20th century. Postmodernist critique has a general tendency to challenge the separation between high and low culture, strict distinctions between artistic genres, as well as notions of originality, newness, and authorship. The term postmodernist art can be used to cover a wide range of creative approaches, none of which are limited to medium-specificity, however, appropriation and citation are often considered as important characteristics. In art history, the label can be applied to many artworks created after the 1960s; however, it is not used for one specific genre of art. The term can be applied to not only pop art in its resisting of cultural hierarchies and conceptual art deviating from medium-specificity, but also land art, body art, video art, and installation art in terms of their critically expanding of artistic genre and form in challenge to established convention. In the context of the 1980s, Neo-expressionist paintings, returning back to figuration and historical eclecticism (such as Julian Schnabel’s works), and the ironically “staged” self-portrait photographs of Cindy Sherman question the originality and provide evidence of the variety of artistic practices that could be termed as postmodernist art. As such, the term postmodernism, can perhaps most usefully be considered in application to the diverse types of artistic practices that challenge the conventional notions of modernism. In Korea, postmodernist works offer an equally diverse field of practice depending on the definition of “postmodernism” in question. Historically, the term was used to describe the work of the small art groups called “New generation” that emerged between the end of the 1980s and early 1990s. These groups often focused their work on de-centered topics, usage of multi-media, an affinity with popular culture, and a casual attitude towards fine art. Some people also regard the Minjung Art movement as representative of postmodernism in Korea. This is because it emerged as a direct criticism against national modernist art including Dansaekhwa of the 1970s.
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Museum
An exhibition held in 1987 at the Kwanhoon Gallery. Participants included Koh Nakbeom, Noh Gyeongae, Myeong Hyegyeong, Lee Bul, Jung Seung, Choi Jeonghwa, and Hong Sungmin. The title of the exhibition was chosen to reflect the perspective that an art museum is essentially a lifeless storage space for art. The participants also desired to challenge the primacy of modernist aesthetics, the authority of art museums, and the tradition of art history. In a time of fierce competition between institutionalized modernist art and non-institutional minjung art, the exhibition was set out as independent of both orientations and instead featured conventional themes such as death, sex, pleasure, and fantasy. The works of art included made use of diverse media to express individuality, sensuality, and freedom. Of the participating artists, Choi Jeonghwa, Lee Bul, and Kho Nakbeom went on to spearhead the Sunday Seoul exhibition in 1990 at the Sonahmoo Gallery. This exhibition is therefore often viewed as the catalyst for the new generation art of the 1990s, which adopted pop and kitsch sensibilities in response to the consumerist culture of post-industrial Korean society, and made use of non-institutional exhibition spaces such as cafes, stores, and live clubs.
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