The First Korea Society of Graphic Design Exhibition, Pamphlet, 1972, Imge provided by Kim Sungchun
Korea Society of Visual Design
* Source: MMCA
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Kim Kyoman
Kim Kyoman (1928-1998) was a graphic designer celebrated for his lyrical illustrations and an educator. After graduating from the Applied Arts Department at the College of Fine Arts of Seoul National University in 1956, he founded KK Design Research Institute along with Kwon Soonhyung at the suggestion of their teacher Chang Louis Pal and operated it until 1958. Later, Kim served as a teacher at Jinmyeong Girls’ High School, Sacred Heart [Seongsim] Girls’ High School, and Seoul Arts High School. He also worked as a designer for advertisements and textile patterns at Eastern Textile Manufacturing from 1960 through 1962. In 1964, he began teaching as a part-time lecturer in the Applied Arts Department at Seoul National University. He became a full-time professor in 1965 and taught students until his retirement in 1994. In September 1972, he founded the Korea Society of Graphic Design (KSGD) together with ten other artists. They are Cho Youngjae, Yang Seungchoon, Lee Taeyeong, Kim Youngki, Hong Jongil, An Jeongeon, Jeong Sihwa, Kwon Myeonggwang, Ryu Jaeu, and Kwon Munung. Kim Kyoman served as the first president of the society. The KSGD was renamed the Korea Society of Visual Design (KSVD) in 1977 and operated until 1993. Among notable works by Kim from the 1970s are the Seoul subway symbol (1974) and total design of Seoul subway lines 3 and 4 (1978). In the early 1980s, he focused on developing identity designs for banks, including Hanil Bank, Housing and Commercial Bank, Industrial Bank of Korea, and Daehan Investment Trust. In 1987, he served as an expert adviser for cultural poster design and environmental decoration for the Seoul Olympic Games. In 1992, he designed the symbol and logotype for the Visit Korea Year in commemoration of the 600th anniversary of Seoul as the capital. His first solo exhibition Kyo Man Kim Visual Communication Design was held in 1976 at the Korean Design Center. Kim held five solo exhibitions until his death, including Rhythm of Korea from 1998, which became his posthumous exhibition, in New York. In 1978, at the age of fifty-one he studied for six months at St. Martin’s School of Art in England. He published two collections of his illustration work: Korean Melody (Dijain yeongusa, 1980) and Graphic 4: Beautiful Korea 86 (Mijinsa, 1986). From 1985 until 1988, he served as president of the Seoul Society of Illustrators (present-day The Korean Society of Illustration Research). In 1993, he was awarded the Dongtap Industrial Medal.
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Cho Youngjae
Cho Youngjae (1935-2019) was a designer and educator who was a pioneer in all areas of graphic design, including corporate identity (CI) design. After graduating from the Applied Arts Department at Seoul National University in 1958, Cho worked at Hwasin Industry and Chohung Bank. He began teaching at his alma mater in 1963, and in 1964 he became a professor in the Living Art Department at Duksung Women’s University. In the following year, he worked again in the Applied Arts Department at Seoul National University. Cho took part in preparing the first Korea Commerce and Industry Art Exhibition (present-day Korea International Design Award) held in 1966. In September 1972, he founded the Korea Society of Graphic Design (KSGD) along with ten other artists including Kim Kyoman and Yang Seungchun and served as its chairman four times (2nd, 3rd, 6th, and 7th). This society was renamed the Korea Society of Visual Design (KSVD) in 1977 and was active until 1993. He also served as the first chairman of the Visual Information Design Association of Korea (VIDAK) established in 1994 and of the Korean Federation of Design Corporations (currently Korean Federation of Design Associations, KFDA) founded in 1995. In 1972, along with fellow professors Min Chulhong and Yang Seungchun, Cho expanded the product label design for OB beer into a corporate identity design project. Later, he developed corporate identities for the Cheil Jedang Corporation (1974), Cheil Industries Inc. (1975), and Shinsegae Department Store (1975) and served as a design advisor for Yonhap Communications, Cheil Worldwide, and Daewoo Electronics. In 1974, he established Cho Design and Research (CDR; currently, CDR Associates), a company specializing in identity design. Kim Seongcheon has been running the company as CEO since 1995. In 1976, Cho held the solo exhibition Design by Cho Youngjae: DECOMAS, through which he introduced the term “Design Coordination as a Management Strategy” (DECOMAS) imported from Japan. In June 1982, he became the chairperson of the design department of the Seoul Olympic Organizing Committee and designed the official Olympic poster and other sports posters.
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