Cho Youngjae
Olympic Games Seoul 1988 Official Poster, 1985, Design: Cho Youngjae

Cho Youngjae

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Cho Youngjae (1935-2019) was a designer and educator who was a pioneer in all areas of graphic design, including corporate identity (CI) design. After graduating from the Applied Arts Department at Seoul National University in 1958, Cho worked at Hwasin Industry and Chohung Bank. He began teaching at his alma mater in 1963, and in 1964 he became a professor in the Living Art Department at Duksung Women’s University. In the following year, he worked again in the Applied Arts Department at Seoul National University. Cho took part in preparing the first Korea Commerce and Industry Art Exhibition (present-day Korea International Design Award) held in 1966. In September 1972, he founded the Korea Society of Graphic Design (KSGD) along with ten other artists including Kim Kyoman and Yang Seungchun and served as its chairman four times (2nd, 3rd, 6th, and 7th). This society was renamed the Korea Society of Visual Design (KSVD) in 1977 and was active until 1993. He also served as the first chairman of the Visual Information Design Association of Korea (VIDAK) established in 1994 and of the Korean Federation of Design Corporations (currently Korean Federation of Design Associations, KFDA) founded in 1995. In 1972, along with fellow professors Min Chulhong and Yang Seungchun, Cho expanded the product label design for OB beer into a corporate identity design project. Later, he developed corporate identities for the Cheil Jedang Corporation (1974), Cheil Industries Inc. (1975), and Shinsegae Department Store (1975) and served as a design advisor for Yonhap Communications, Cheil Worldwide, and Daewoo Electronics. In 1974, he established Cho Design and Research (CDR; currently, CDR Associates), a company specializing in identity design. Kim Seongcheon has been running the company as CEO since 1995. In 1976, Cho held the solo exhibition Design by Cho Youngjae: DECOMAS, through which he introduced the term “Design Coordination as a Management Strategy” (DECOMAS) imported from Japan. In June 1982, he became the chairperson of the design department of the Seoul Olympic Organizing Committee and designed the official Olympic poster and other sports posters.
* Source: MMCA

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